Real estate is an industry which has been around for a while and certainly isn’t going anywhere. There have been technological improvements in the industry, but one way to really skyrocket your real estate business is through video marketing.  With this real estate video marketing guide for 2019, you’re going to learn more about the perks of real estate video marketing, how your small business can compete with bigger businesses, and the basics of incorporating it into your online marketing strategy.

Why Use Video For Your Real Estate Business?

How can video marketing benefit small business real estate agents and brokers? For starters, real estate video marketing will give your real estate business the ability to make your operation seem personable. With video, you can tell the consumer about yourself and your business. And as we know, real estate involves trust and intuition. Videos will help you seem more likable, which can increase the amount of trust your customer has in you.

At the same time, real estate video marketing makes it possible for you to show off your properties to the client. You can use the videos to give potential consumers a tour of your properties. Obviously, the remote aspect of being able to show off homes and properties is a game changer for brokers and clients who don’t live in the same area.

Real Estate Video Marketing Statistics

When it comes down to it, real estate marketing has proven to be immensely successful. It has given real estate agents and brokers the ability to quickly and efficiently lure in new customers via brochures or sales pitches.

In 2019, research shows that video marketers get 66% more qualified leads per year, and a 54% increase in brand awareness.  At the same time, marketers who rely on video will be able to grow their revenue nearly fifty percent faster than those who do not. Additionally, video can be an effective vehicle on social media, since they are easily sharable and viewable. It can help generate 1,200% more social shares than images and text combined. It is absolutely pertinent to rely on real estate video marketing in this day and age.

Here are a few interesting and additional video marketing statistics, courtesy of Biteable:

  • 92% of users watching video on mobile will share it with others. (Wordstream)
  • 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
  • 59% of executives say they would rather watch a video than read text. (Wordstream)

Real Estate Video Marketing Services

There is a real possibility that you’re not good with video editing tools. Just remember that you don’t have to be. There are plenty of real estate video marketing services out there and this will take care of everything for you. Before choosing a company to handle your video marketing, you should do your research.

Make sure that the company is reputable and worth your time and money. If you’re looking for an outstanding video marketing tool, you will definitely want to check out Swish Video App, which allows you to make a professional quality video advertisement in less than 3 minutes. And it doesn’t cost much, which is important for any bootstrapped real estate agent trying to grow his or her business.

Tips For Creating Awesome Real Estate Marketing Videos

  1. Create promotional videos. This is really one of the best ways to gain attention for your real estate properties. The promotional video will gain attention and it will definitely get your customers excited.
  2. Create a good script for your video. This isn’t a necessity, but it can be a good way to create more effect. When writing a script, you should keep everything simple and straightforward. Make sure that you write in the same way that people speak. This will make your characters relatable and that will make your real estate marketing videos much more effective.
  3. High quality. Sure you can film anything with your mobile phone or laptop, but it is important to ensure the quality is high, especially when showing off the inside of a home or property for remote potential buyers to see.

Best Real Estate Marketing Videos Examples:

If you want to learn how to create amazing real estate marketing videos, you should look at some of the past success stories. There are tons of great real estate commercial out there and you can use them to your advantage. One of the most notable is the Commercial Real Estate Marketing Drone Video. Sure, this one is very basic. It might not even be a real commercial. Nevertheless, it is effective because it shows off the property in a whole new way. You will definitely need to think outside of the box to increase the overall effectiveness of your videos.


Another good video to check out is the Realtor Commercial Video. This one provides the viewer with an in-depth look at the real estate agent. It doesn’t do much with the property. Nevertheless, this one is very effective because it shows the viewer the agent and tells them more about this individual. Both of these videos take a unique approach to the situation and both are effective. You can emulate either one to create a very effective real estate marketing video for your business.


Using Video For Real Estate Listings As A Strategy

At the end of the day, selling real estate can be very tough. If you want to make the process a little easier, you should definitely reap the rewards of real estate marketing videos. This will give you the ability to show off your real estate properties to potential buyers. You can also use these videos as a way to introduce yourself to your potential clients. This will make a huge difference in the long run and it will increase the likelihood that you’re going to be able to sell your property quicker.

There are several ways to market your real estate listings using videos. You can give the viewer a tour and upload the videos to various video sharing websites. You can even upload the videos to Facebook and other social media networks. Once you’ve done this, you will be able to lure in new customers and that could make it much easier to unload your property. If you’re having difficulty selling your real estate property, you should boost your listings using your videos. Here are the 5 most popular online real estate listings for you to make sure to upload your real estate content:

Check out more of our small business video marketing guides here!