Take advantage of the growing demand for video content on LinkedIn!
It’s no longer enough to just have a LinkedIn page. You need to post regular updates, interact with followers and create linger-worthy video content. Creating original videos for LinkedIn is one way to do this. That’s because video is significantly considered in LinkedIn’s algorithm, naturally boosting your presence on other’s feed.
Our LinkedIn video ad maker has the idea design which is suited for the LinkedIn user-experience, increasing your chances to receive as many likes, shares and positive comments on your company page as possible.
Level-up your LinkedIn Company videos in three easy steps:
We all know that LinkedIn video engages with viewers in a way that other forms of communication can’t. And yet, only half of marketers are using video content on their business LinkedIn pages. Now is the time to invest in your business and bolster your followers with amazing content that beats the competition.
Get your business noticed, increase followers, likes, and overall engagement from the moment you start posting from these ideas:
Behind-the-scenes: Take viewers behind the scenes and show another side of your operation.
Instructional: Creating helpful content that adds value should from part of your video marketing strategy. Instructional guides are a great way to do this.
Announcements: New launches? New CEO in town? Whatever the business announcement, turn your page into a destination for finding out more about your latest news and appointments through the form of video.
The beauty of Boosted’s social video maker is that you don’t need any technical training or video making skills to get started. However, here’s six helpful tips for taking your LinkedIn video to the next level.
1. Not too long, not too short
LinkedIn company page videos can range from three seconds to 10 minutes long. However, attention tends to wane after 10 seconds. Use filters, colors and templates to maintain engagement from the get-go.
2. Use graphics and visuals
Whether or not you choose to include audio, be sure to include titles to enhance your story. Infographics are another creative way of keeping interest too.
3. Words with pictures
Don’t forget to include copy to accompany your video. This will heighten its chances of being seen, and invite others to leave comments – the Holy grail of LinkedIn! The recommendation is to keep captions to 150 characters of fewer, so it’s time to get thrifty. Don’t forget to @ colleagues, clients or suppliers for sharing too.
4. Post at the right time
LinkedIn is one of the social profiles that tend to be in sync with the working day. For best results, post on a weekday around lunchtime, when people are taking a break from work and surfing the web.
5. Keep it topical
Research trending topics relevant to your industry and try and have a voice in that space. LinkedIn favours topical video content, helping your video to rise through the ranks.
6. Throw in a hashtag
Everyone loves a hashtag, even LinkedIn. One of the perks of the platform is that it will recommend the most suitable hashtags for your story. There’s no limit to how many you use, but try not to get too spammy.