7 Father’s Day Social Media Content Ideas for Your Business
Father’s Day is coming up in June, and as with every shared special occasion or holiday, it’s a good opportunity for content that’s tailored to fit the moment.
One important thing to keep in mind when creating marketing content for Father’s Day is that it’s not the same as Mother’s Day. Though each of these days celebrates a parent, people celebrate parents of different genders in different ways. Statistics show that people spend significantly more money on gifts for Mother’s Day.
Since Father’s Day is less of a commercial event, it’s better to focus on content that engages, stirs the emotions, and inspires customer loyalty rather than content that makes a hard sell. You can always tout your products and services as Father’s Day gifts (as in idea #5 below), but be aware that you’re less likely to make direct sales from Father’s Day campaigns.
Below are 7 content ideas you can use across all social media platforms in honor of Father’s Day.
1. A tribute to dads, or your own dad
A tribute to your own dad shares something personal and shows the human side of your business. It can also convey some of your important business values. You can post a photo of your dad and caption it with a story about him that relates to your brand, or simply explain about things you learned from him that make you who you are today.
You can also post a tribute to dads in general, or to someone else’s dad: a client, an employee, an influencer, or anyone who has some connection to your business.
For example, this short video from clothing brand @UnderArmour features football player Bryce Harper talking about what he learned from his dad:
2. Inspirational Father’s Day quote
When in doubt, you can always go with a quote. It can be funny or moving, but the most important thing is to make sure it’s original and not too clichéed. Create a clean graphic with the quote, or make a short video that features it.
Boosted has the following Father’s Day template that you can customize for yourself or your business:
Boosted allows you to create beautiful videos you can share on all social media platforms in just a few minutes, complete with stock footage, text, background music, and smooth animation.
3. Tell a dad joke
“Dad joke” is a relatively recent concept. It’s usually a punny one-liner that other people in the room find groan-worthy.
Dad jokes can be a cute, lighthearted alternative to a quote. Find one that relates to your brand and tell it using a graphic or video. Check out @classicdadmoves for endless dad joke inspiration:
4. Father’s Day giveaway or contest
Contests and giveaways are always a great way to generate buzz. Choose a product or service to give away that has to do with dads and come up with some rules for the contest based on your goals.
This campaign by the Pittsburgh Pirates baseball team was great for exposure and viral content, since all people needed to do was retweet it:
If you’d like the contest to generate more followers, or even create some great user-generated content, ask your followers to tag someone or post their own content with a certain hashtag. For example, ask them to post a photo with their dad, or to tell a funny story about fatherhood.
Learn more about How to Run a Successful Instagram Giveaway with our guide.
5. Showcase a product or service as a perfect Father’s Day gift
Do you sell a product or market a service that might make a good Father’s Day gift? Post a photo or video of it and let your followers know why they should consider purchasing it for their dad. Typical Father’s Day gifts include men’s apparel, sports equipment, watches, and electronic gadgets or accessories for gadgets.
Here’s some inspiration from Australian floral business @thelittleposy_co:
6. DIY tutorial or recipe
You can also create a tutorial showing your followers how to make their own Father’s Day card or gift. Some ideas for crafts Dad might appreciate:
- Tie rack or hanger
- Decorated mug or tumbler
- Picture frame
- Leather or cloth tool roll
- Watch holder
Dad-oriented recipes could work too: they usually feature copious amounts of meat, potatoes, and beer.
7. Collaborate with another brand or influencer
You can always team up with another brand or an influencer to create some fun Father’s Day content.
For example, @Footlocker, an acclaimed sneaker brand, collaborated with comedian Jesus Garcia to put together this adorable one-man skit promoting their sneakers as an ideal gift for Dad:
- Review this list and pick an idea or two that sparks your imagination.
- Create a photo or video and craft the accompanying copy.
- Post across your social media channels in honor of Father’s Day!