10 Inspiring Marketing Instagram Accounts to Follow in 2020
Instagram can be a great place for marketers to stay up to date and find inspiration. We’ve rounded up our ten favorite Instagram accounts that are a must-follow to help marketers get inspired, stay informed on the latest marketing campaigns and learn some new tricks. Keep reading for the best accounts to follow in all areas of marketing – from traditional advertising, SEO, content marketing, public relations, influencer marketing, branding and more.
1. AdWeek – Advertising
AdWeek (@AdWeek) is an Instagram must-follow for anyone in the creative industry. AdWeek is a leading source of news for the brand marketing and advertising communities – sharing the latest ads, most creative marketing campaigns and updates from leading creative brands and agencies. Marketers will definitely want to follow AdWeek on Instagram to stay up to date and get inspired by the best of the best!
Some of their recent content:
2. Julia McCoy – Content Marketing
Need content marketing inspiration? Check out Julia McCoy (@fementrepreneur) on Instagram – she is a content marketing influencer, educator and author. Julia runs her own content agency, serving clients such as Johnson & Johnson and Nordstrom. Her latest passion is sharing growth-focused content knowledge through her page Content Hackers, to help content writers, agency creatives, and small business CEOs improve their content marketing.
For any marketers looking for inspiration on content marketing, SEO and copywriting, Julia is a great person to follow on Instagram. She also regularly features fellow marketers to help you find even more thought leaders to follow!
Recent @fementrepreneur content:
3. Gary Vee + Vayner Media – Storytelling
It’s not a list of inspiring marketers to follow if Gary Vee (@garyvee) isn’t included! Gary Vee is a well-known content creator who has paved the way for building a personal brand. Gary founded VaynerMedia (@vaynermedia), an agency focused on helping large brands tell their stories on social media and his agency quickly exploded. Now, VaynerMedia is a full-service global agency helping clients such as Chase, Unilever, hulu, Toyota, Kraft Heinz with everything from strategy, creative, paid media, influencers, production and more. Gary Vee is a 5-time New York Times bestselling author and a must-follow for any marketer looking for storytelling, personal branding and social media inspiration.
Some recent content:
4. Red Antler – Branding
If you work in marketing for a startup, you will definitely want to follow the advertising agency Red Antler (@RedAntler). This agency helps startups grow with killer branding and cult followings. Red Antler is the agency behinds startup brands like Casper, All Birds, prose, Burrow, Yumi and many more. Any marketers looking for solid branding inspiration will definitely want to keep up to date with everything Red Antler is working on.
Recent @RedAntler feed content:
5. Lauren Salaun – PR + Influencer Marketing
Every marketer knows that social media has become an important piece of the marketing toolkit and for anyone looking to learn more about influencer marketing, Lauren Salaun (@LaurenSalaun) is a great account to follow on Instagram. Lauren is a PR and influencer marketing expert passionate about helping marketers and entrepreneurs learn how to increase their visibility and impact through PR and influencer marketing. Follow Lauren on Instagram for great insights into why influencer marketing is important and her tips and tricks!
Get inspired by @LaurenSalaun‘s content:
6. Small Girls PR – Public Relations
Despite their name Small Girls PR (@smallgirlspr) – this creative communications firm is making a BIG impact. This PR agency knows that public relations is about so much more than just the press and they are passionate about helping brands shape stories to become industry trendsetters. By utilizing multiple PR strategies and services such as positioning, influencer marketing, events, content, partnerships and more they’ve helped clients like Ellevest, Billie, Hinge and Peanut make a big splash. Not only are they a great example of what every marketer should aspire to achieve with their PR, they are a great Instagram account to follow for everything pink, trendy and playful!
7. Dain Walker – Brand Design
If you are a marketer interested in learning more about how better design can help brands sell online, Dain Walker (@dainwalker) is a great account to follow. He regularly posts about brand design with tips on everything from content, advertising, website and graphic design. Plus, his Instagram account features all black, white and yellow content and is a great example of how to create a consistent, cohesive Instagram feed.
Recent feed content:
8. Miriam Isaac – UX Design
UX design is an important element of successful online marketing and UX Designer Miriam Isaac (@misaac85) is a must-follow for any marketer looking to learn more about UX design and learn some great design tips. Miriam worked in Fortune 200 and was listed as one of the top 18 UX Instagrams to follow. She shares tons of great UX tips and design inspiration on her Instagram.
9. Neil Patel – SEO
Neil Patel (@neilpatel) is perhaps one of the best-known digital marketing thought leaders and is a great account for digital marketers to follow on Instagram. Neil has an impressive list of accolades, he is a New York Times bestselling author, was listed as a Top 100 Entrepreneur Under 30 by Obama and is a Forbes Top 10 Marketer. Neil co-founded Neil Patel Digital, a digital marketing agency specializing in SEO, content, social media and paid media. Follow his Instagram account and blog for tons of great SEO and digital marketing tips.
Recent @neilpatel content:
10. Alexis Andra – Experiential Activations
One of the most inspiring marketing accounts on Instagram is The Shift Creative (@theshiftcreative). This design studio is founded by Alexis Andra and helps brands create stunning branded moments through experiential activations. The Shift Creative creates beautiful art installations for conferences, events and store fronts and more. After quickly scrolling through Alexis’ Instagram account, you’ll quickly see why her design studio is a great Instagram account for any marketers looking for experiential marketing inspiration.