The Ultimate Guide for Social Media Content Creators in 2020
If you’re a social media manager or content creator, or even if you’re just an avid social media user, you’re probably very familiar with the most popular social platforms in the industry.
Social media is dominating in 2020. The world’s largest social network by all age groups is currently Facebook – boasting a straggering 2.4 billion users! On top of that, about one-in-three people on the planet are using at least one social media network every single day.
Do you want to be a social media content creator?
Social media presents a huge marketing opportunity for businesses of any size. No matter what industry or niche you or your business is a part of, there’s bound to be an ideal platform to help you target the right audience. Instagram or Pinterest, for example, are the best social platforms for brands that rely heavily on imagery.
Marketing shouldn’t be hard.
Or, TikTok, which is the best platform to use if you’re targeting a younger audience. People are no longer just using the king of social media: Facebook. In fact, according to the Huffington Post, today’s younger demographic are less likely to be on Facebook and are significantly more likely to be found using platforms like Snapchat, TikTok or Instagram.
8 Content Creator Social Media Platforms:
With all of this in mind, it is key to understand that not every social network is ideal for your brand. Read on to learn more about the top 5 social media platforms for 2020, and discover the best ways to leverage them as a social media content creator.
As you already know, Instagram is a popular social platform for sharing images, quick videos and 24-hour stories with your followers. But for brands and content creators alike, Instagram can be an extremely powerful way to reach a massive audience. In fact, according to Hashoff, roughly 91.9% of influencers choose Instagram as the ideal platform for their marketing efforts. And with roughly 800 million active users, it’s easy to imagine why.
A notable Instagram feature includes IGTV, which can be used to create and promote longer-form videos, podcasts, and livestreams.
Instagram is also known for hashtags – which are a great way to reach new audiences on the platform. Check out our guide for more in-depth strategizing: 7 Quick Tips to Build an Instagram Hashtag Strategy.
Both of these features can be used to help reach a much wider audience than just your followers.
Instagram can also be linked to Facebook, Twitter, and Tumblr for simplified social sharing. On top of this, Instagram allows private accounts, which can be a useful feature for brands that don’t want to be as exposed online.
On the downside, Instagram is primarily designed as an image -sharing platform.
If you’re looking to create and share mainly video content for your brand, Instagram probably isn’t going to be your ideal platform. Although you can make good use of IGTV, Instagram just isn’t as versatile as YouTube when it comes to sharing videos.
With nearly 2.4 billion users, almost one-third of the entire global population can be found on Facebook every single day. Because of this potential exposure to such a huge audience – it’s easy to see why Facebook marketing for content creators is such a big opportunity for brands.
On top of being wildly popular, Facebook is also famous for providing some of the best targeting and retargeting capabilities when it comes to running PPC advertisements. This is because Facebook pulls a ton of information from its users, including all sorts of things they like and follow. Instead of being restricted to targeting your ads based on age groups, locations or genders, you can hyper-focus them to a narrower target audience, who exhibit very specific interests or behaviors.
For example, instead of targeting females between the age of 18 to 26, you can target females between the age of 18 to 26, who have recently purchased a new home AND who enjoy hockey. This type of very precise targeting is one benefit that’s unique to Facebook, and won’t be found on any other social platforms. Check out our helpful guide here for creating your first Facebook ad for more insights.
On the other hand, although Facebook is a great place to generate organic buzz about your brand, you’re going to have to pay up if you want to see growth. In fact, in recent years, Facebook has become a platform where businesses pretty much need to pay for ads if they want any chance of standing out from their competition.
At the same time, Facebook users aren’t known to be quiet about brands that don’t quite live up to their expectations. In other words, it’s easy for bad opinions about your brand to float around on the network. And sadly, because of how easy it is to share information on Facebook, all it takes is a few unhappy customers to completely ruin an online reputation.
From being able to leave negative reviews on your page to sharing their disgruntled opinions with their family and friends, being on Facebook truly leaves your brand exposed to the mercy of your customers. If you’re providing good-quality products or services though, you shouldn’t have to worry about this too much.
YouTube isn’t used by businesses quite as often as Instagram and Facebook are. However, it is another extremely popular platform, with the potential to help your videos reach millions of people around the world.
In fact, it’s estimated that there are more than 5 billion videos viewed on YouTube each and every day. This makes it the world’s 2nd largest search engine, and the 3rd most used website, only preceded by Google and Facebook.
One of the best parts about YouTube is that brands can share videos on the platform for free. Like with other social platforms, only advertisers need to pay to promote their content. With that in mind, marketing on YouTube is great for small businesses or startups that just don’t have a lot of capital to invest into their online marketing efforts. Boosted is a great tool for creating YouTube videos. Boosted is a video maker app that enables you to create professionally-designed videos, in minutes.
You can use your own footage or select stock footage, and then add text and other elements to customize. It’s free to download and use (you can upgrade to access all video templates), which is always a plus for any small business looking to expand their reach. Here’s an example of the type of YouTube content you can create with VideoBoost:
Another great thing about using YouTube is that you can easily share your videos to other social networks, like Facebook or Twitter. And once your account is verified, there’s also no limit on the length of video you can post. So you’ll be free to post anything from short introductory videos to hour-long classes, seminars, or speeches. However, studies have shown that videos between 2 to 3 minutes are ideal for keeping your viewers entertained, without losing their attention.
Another powerful YouTube feature is that you can start your own channel and subscribe to other people’s channels as well. By doing this, other channels will be notified that you’re now following them. And in return, hopefully, they’ll return the favor and follow you back.
But the truth is that using YouTube isn’t all roses. It comes with a few downsides as well. The truth is that videos – especially videos that people are going to enjoy watching and want to share, take a lot of time and commitment, which is something you might not have as a small business. Another downside to using YouTube is that there is no guarantee people are going to actually see your videos. Even if you spend thousands of dollars creating a highly-targeted HD video, you might only get a few people who end up watching it.
At the end of the day, if you’re a content creator, you already understand the work involved in creating world-class content. Once you’ve mastered that, using YouTube to promote your brand should come to you naturally.
People often feel that Twitter is limiting, simply because you can’t tweet anything longer than 280 characters. But when you consider the fact that Twitter has more than 330 million monthly users, it’s easy to see why it can be extremely effective for a small business’ marketing strategy.
On top of providing you with the potential to reach millions of other users, there are also a few other platform-specific perks that it offers. For example, Twitter is an excellent resource for keeping you or your team up to date on the latest trends in your industry. By following the right accounts and keeping an eye on your feed, you’ll see what other people in your field are talking about. This can go a long way in helping guide your future marketing efforts and content creation decisions.
Twitter can also be used to provide your audience with live coverage of any events you might be hosting. In fact, “live-tweeting” your conferences or webinars is a great way to make your events more accessible to everyone, even those unable to attend, and it will work to keep people engaged at the same time.
Twitter can also be a great tool for providing support to your customers. In fact, today, many brands rely solely on Twitter as their main contact point for customer service. Users are able to tweet or message a business with their questions, comments or complaints. By answering and replying to mentions in a timely and considerate manner, brands can work at building better relationships with their customers.
Plus, by stripping away any unnecessary communication (due to the 280 character limit), your responses will be more focused and direct. In turn, customers will get a better idea of what your brand is like to deal with.
At the same time though, it’s estimated that about 500 million tweets are made on the platform every single day. It’s hard to guarantee that any of your tweets will actually get noticed amongst the millions of others being tweeted at the same time.
However, news stories or news-related tweets tend to get the best reception on Twitter. So if you’re in an industry that has a lot of ongoing developments or is constantly changing, Twitter might just be one of the best platforms for your business.
Pinterest allows you to easily share “Pins” and create “Boards” containing all sorts of visual media. But beyond being a photo-sharing platform, Pinterest is one of the most powerful social platforms for driving traffic to websites, and gives a ton of opportunity for any content creator in 2020.
In fact, according to Hootsuite, Pinterest is capable of driving 3x times more traffic than other platforms, saving advertisers about 80% less on marketing. Pinterest outranks both Twitter and YouTube when it comes to providing websites with referral traffic.
If you’re looking for one the best ways to generate traffic and grow your online presence, Pinterest is the way to go. Another neat fact about Pinterest, according to SocialMarketingWriting, is that the lifetime of a pin is roughly 1,680x longer than a Facebook post. This means that instead of only being active for a few days, your Pins will be shown to other Pinterest users for weeks, possibly even months, after being published. For somewhat of a snowball effect, you can even repin your old pins every now and again to ensure that you continue to generate traffic for months on end.
On top of this, Pinterest also comes with in-built SEO, since the platform creates a stored link each time a user pins an image to a Pinterest board. These “stored links” function just like inbound links and will help boost your profile and your Pins in the search engine results pages (SERPs).
Just like Instagram, Pinterest is another highly visual social network, making it ideal for sharing images, short videos or infographics. Video Pins are a big trend at the moment – check out our guild all-about them here. If you’re already using a lot of visual content in your marketing, using Pinterest should be an easy addition to your strategy.
Finally, it’s estimated that about 85% of all Pinterest-driven traffic is by women. So if you’re targeting a female demographic, being on Pinterest is a must!
On the downside, there’s been quite a bit of controversy surrounding copyright issues on Pinterest. As with most social media platforms, this is mostly due to users sharing other people’s content without permission. Of course, if you’re sharing your own content, you won’t have to worry about this – but if you’re sharing other people’s content, know that you could get yourself into trouble if you’re not careful.
Finally, marketers can also choose to advertise on Pinterest, which if done properly, can be extremely effective at generating traffic and helping you grow your brand.
Initially launched back in 2017, it wasn’t until a year later, in 2018, that Tik Tok was officially launched on the full global app market. But since then, the app has quickly grown to become one of the most popular social media platforms of all time.
In fact, it’s currently estimated that Tik Tok boasts some 800 million active users, placing it as one of the top 10 most popular social media platforms to have ever hit the markets.
Essentially, Tik Tok is a social media platform that allows its users to create short, one minute videos, which can be edited using a range of audio and visual tools provided within the app itself.
Additionally, users can also upload (choose your publishing day and time wisely) their own video content, recorded outside of the app, to share on the platform. Although, initially, most people started using Tik Tok to create short lip-sync videos. Today, people are using Tik Tok to create all sorts of short, which tend to be better when they’re comedic or humor-based.
However, one thing that sets truly Tik Tok apart from other competing social media platforms is that it’s most often used by a significantly younger population. In fact, about half of the platform’s global users are thought to be below the age of 34, with another 26% of the platform’s users expected to be between the ages of 18 and 24.
Therefore, especially for brands that are looking to target younger audience demographics, marketing, and promoting themselves on Tik Tok is a must in today’s extremely competitive business environment.
One other interesting facet of marketing on TikTok is that videos are generally limited to only being one minute in length.
Although users can string multiple videos together to create longer stories using Tik Tok, this time constraint makes it a bit more challenging for content creators to create good-quality content, without it being long or drawn out.
Additionally, Tik Tok’s global audience is known for being notoriously picky about who actually gains popularity and makes it big on the platform. In other words, there are far fewer fake accounts with massive followings that don’t actually create any good quality, valuable content.
While this is great at reducing spammy content on the platform itself, it also means that if your content isn’t genuinely interesting, funny, valuable, or entertaining in any way, shape, or form, it’s not likely going to gain much traction amongst Tik Tok users.
On the other hand, brands that are actually able to successfully create genuinely valuable content on Tik Tok can easily reach a massive global audience of some 800 million active users. Check out Boosted’s TikTok video maker to create sleek videos with professional templates.
So, although Tik Tok may not be the largest or most popular social media network currently available, it certainly can be a powerful social channel for some brands, especially those that are targeting younger demographics below the age of 34.
Although people often overlook it as a social media platform, those who do take advantage of LinkedIn’s powerful network of business professionals and organizations can easily reach massive new audiences.
In fact, LinkedIn is estimated to have a total of about 675 million users, of which, 310 million are active on a monthly basis. Additionally, roughly 24% of millennials between the ages of 18 and 24 are currently present on the platform, with an estimated 46 million of them being either students or recent graduates.
And not only that, but LinkedIn also makes up approximately half of all social media traffic to business-to-business (B2B) blogs and websites. In fact, a whopping 92% of B2B marketing professionals say that LinkedIn plays an important role in their marketing mix.
In other words, LinkedIn is another ideal platform for both brands that are looking at younger demographics, brands that are looking to sell to other businesses, or a combination of both.
Want to know one more, in my opinion, even more important reason why you, your personal brand, and your business need to be active on LinkedIn?
Well, let me tell ya’, roughly 75% of all LinkedIn users have an average income above $50,000 per year, and an estimated 41% of all millionaires of thought to be professionally active on the platform.
So, for individuals or businesses that are looking to earn a higher income, or those that want to interact with, network with, and build relationships with a ton of highly successful individuals, there’s no better social platform than LinkedIn.
Finally, one other interesting statistic about LinkedIn is that roughly one out of every six users actively seeks out industry insights on the platform. In other words, LinkedIn isn’t only a great platform for creating and distributing content, but it’s also a great place to look at trending information about your industry, which can help you create better, more poignant, industry-leading content in the future.
Although Snapchat may not be quite as popular as it was when it was first launched back in 2011, there’s no doubting the fact that it can still be a versatile, and powerful marketing platform for content creators who use it appropriately.
In fact, even today, Snapchat is still considered as one of the top social media platforms out there, especially amongst younger, teenage demographics. Acording to Hootsuite, at the beginning of 2020, there are approximately 218 million active Snapchat users every single day.
And additionally, it’s estimated that roughly 82% of Snapchat users are under the age of 34.
So, although Snapchat marketing might not be right for every brand out there, those that are targeting millennials would be hard-done-by to not to be using this extremely popular social platform.
In fact, while the platform is mainly designed for its users to interact and exchange snaps with their friends, Snapchat users are thought to be about 60% more likely to make an impulse purchase from a brand while using the app.
Therefore, brands that are able to get themselves featured on Snapchat’s Discover page can easily reach a rather vast audience of younger consumers, while also increasing their odds of successfully selling their products or services on the platform.
However, unlike LinkedIn, Snapchat is meant to be more fun and a bit more of a playful social network. In other words, Snapchat is a great platform to use for brands that are looking to show a more casual side of their business.
It’s also good to note that the platform offers specific accounts for brands and businesses that want to be active on the platform. When using a Snapchat Business account, users get access to more features, which cannot be accessed when using a basic Snapchat account.
In essence, these extra features allow brands to support their marketing strategies and gain deeper insights into their performance on the platform.
For instance, Business accounts will gain access to being able to advertise on the platform using the Snapchat Ads Manager, as well as being able to target content specifically based on either age or location in order to reach a more targeted audience.
3 Of The Top Social Media Content Creators Worth Checking Out:
Wondering who the biggest names are in social media content creation? By studying the biggest names in social media, content creators can easily gain a much better understanding of how to lead successful social campaigns, as well as how to simply market themselves properly online.
The idea is simple: study the things that the world’s best content creators are doing, and then learn to create similar content as a reflection of your own brand and the products or services that you offer.
But today, there are literally thousands upon thousands of people out there who are earning a living by creating content on social media.
1. Jordyn Jones
After gaining well over 6.1 million Instagram followers in only a few short years, most people are reluctant to believe that Jordyn Jones is only 20 years old.
However, despite her age, Jones has already worked with hundreds of large and small brands alike, creating and publishing content on her social media accounts, and has earned herself millions of dollars while doing it.
Jones’ name first came to the limelight when she starred as on competitor on the famous dance reality TV series, Abby’s Ultimate Dance Competition. She then started gaining a bit more popularity after covering the Iggy Azalea song “Fancy” and then launching her own Snapchat show called Throwback Toys.
Last year, in 2019, it was estimated that Jordyn Jones had a net worth of somewhere between $1 and $5 million.
2. Raymond Braun
Originally based out of Los Angeles, Raymond Braun is much more than just a social media personality. In fact, he’s a famous social media content creator who also fights for good causes as well.
In fact, a few years ago, Braun was named All-Star on the Forbes’ 30 Under 30 list after designing, pioneering, and managing the wildly popular #ProudToLove hashtag campaign across multiple social media platforms.
Today, Braun is known for his continued support of the LGBT community, as well as advocating for a wide range of youth-related issues. In 2019, Braun’s net worth was estimated at somewhere between $1 and $5 million.
3. Lo Bosworth
Don’t underestimate Lo simply because she was on an MTV reality show a few years ago; she has parlayed her initial fame into a legitimate social media content creation career. After wrapping up the TV series The Hills, followed by Laguna Beach, Bosworth turned to social media and found herself a new, even larger audience as a blogger and content creator.
Today, Bosworth has built a massive home and lifestyle brand that has often been referred to as a more modernized version of the Martha Stewart Show. Based on virtually everything there is to know about simple, everyday life, Bosworth’s brand primarily promotes the homemade/handmade DIY lifestyle.
In fact, when you check out her on her social media channels, Lo keeps things down-to-earth, which makes it hard to believe that she was once a reality TV starlet.
In other words, her content is real and feels human. And this helps it connect to average, everyday type of people, which is probably why she currently boasts a following of about 850,000 on Instagram alone, and her net worth is estimated at well over $3 million.
Choosing The Right Social Media Content Creation Platform For Your Brand in 2020
Overall, each social media platform comes with its own unique set of strengths and weaknesses. Although they can all be powerful marketing tools, not all of them are going to be the right fit for your brand. Facebook is excellent if you want to target a broader age group, or even if you want to hyper-focus your targeting.
While other platforms, like YouTube, are ideal if you will mainly be creating video content. Take the time to focus on your brand’s marketing priorities and then decide which social media platform best suits your needs, to help you become the ultimate content creator in 2020.
Featured image source: Unsplash