Sometimes it can seem like everyone you know has a surprisingly strong opinion about fonts, especially as it pertains to video advertisements.
The discussion about the best fonts continues across industries and mediums, with every sector trying to uncover the fonts that its audience will respond to best.
It doesn’t take a graphic design to learn which fonts are most effective. However, if you’re coming at advertising from a non-design background choosing the right font can be tricky.
After all, a font is so much more than the letters it depicts. Fonts are just as integral to your ad’s branding and success as flashier components like images and sound.
Are you new to the wide world of fonts? We’ve got you covered. Below is our top pick of the best fonts to use for advertising – and why.
Freeware Fonts for Advertisements:
Here are 2 great fonts for your ads and they won’t cost you a penny!
With both serif and sans serif versions, Sonder Sans is the throwback font you never new existed but now desperately need to have.
If your products are vintage or if you’re planning on shooting a vintage-style video ad, Sonder Sans typeface can round out the overall antique vibe you’re trying to create.
If you want to go all-caps, you can’t go wrong with Cunia. This sans serif typeface’s bold letterings are slightly rounded for a loud yet not overwhelming effect.
As a fun font that doesn’t scrimp on elegance, Cunia is a good choice. Plus, the font’s thick, simple lettering shows up well on different backgrounds, including the fast-moving background of a video ad.
Commercial Fonts for Advertisements
If you have some budget, check out these 2 commercial fonts below that are a great fit for any ad:
Graceful. Definitive. Authoritative. This Slab Serif font has it all. If your marketing team is trying to position you as an industry leader, Sentinel has the lettering to make your brand seem legit.
Sentinel pairs especially well with video ads explaining concepts that consumers might struggle with, such as insurance or accounting.
With Sentinel, you broadcast clarity – hopefully your video ad content can keep up with the font!
Hipster Script Pro
Cursive isn’t dead – it’s still widely used in advertising. You can opt for cursive fonts like Hipster Script Pro to tell a humorous, funky story while signaling to your viewers that you put a lot of thought into your ad.
Just like every specimen of cursive handwriting is special, using Hipster Script Pro sets your brand apart as funky, innovative, and personable.
Which font is best for your video ad?
The right font really depends on what message you want to send your customers and what associations you want them to have with your brand.
No matter which font you choose, you should always think about how your font will fit in with your branding to create a more complete image. Look for the font that brings out the best of your company and and has your viewers reaching for their wallets.
Feel free to check out this fun video on 10 other popular fonts that designers love: