Category: TikTok

9 Mistakes Small Businesses are Making on TikTok (and How to Avoid Them!)

So you’re finally ready to get your small business established on TikTok but worried about making mistakes along the way? No worries, we’ve rounded up the most common mistakes small businesses are making on TikTok that you should avoid. Keep reading to learn what small businesses should AVOID and our advice on what your small business SHOULD DO instead when joining TikTok.

1. Not Joining TikTok

The most common (and the easiest to fix!) mistake we see small businesses making when it comes to TikTok is simply not joining the platform! It might feel like you’re already on so many social media platforms but we definitely recommend small businesses create an account on TikTok. Not sure which social media platforms your small business should be active on? Check out this blog post about ‘Why Your Small Businesses Should NOT Be on Every Social Media Platform’.

2. Not Watching TikTok Videos

The next most common mistake we see small business owners making on TikTok is creating an account but never logging in and scrolling through all of the great TikTok videos! It’s not only fun to watch TikTok videos on a regular basis BUT there’s a few key benefits to being active on the platform. By watching videos and interacting with the content you like, TikTok learns your preferences and will customize your ‘For You Page’ with TikTok videos they think you’ll love. Also, watching TikTok videos on a regular basis will help you keep up with all of the fun TikTok trends!

3. Not Creating Video Content

Not creating short-form video content isn’t just a mistake we see small business owners making on TikTok! Short-form videos are the future and there are so many reasons your small business should be creating video content to share on every social media platform, not just TikTok. It’s easy to create high-quality marketing videos for social media with Boosted, the video making app with tons of templates, stock video footage and great music!

4. Creating a Business Account

Okay, so not everyone will agree with this mistake but we think it’s a big no-no for small businesses to create a business account on TikTok. Typically we recommend small businesses to create a business account when joining a new social media platform however, we actually would consider this a mistake when it comes to TikTok. When it comes to social media platforms like Facebook & Instagram, creating a business account will allow you to see more insights and have more capabilities so why would this be a mistake when it comes to TikTok? Well, most of the commercial music that is trending on TikTok aren’t copyrighted for business use so if your small business created a business account you won’t be able to use all of the great, trending songs! We’d recommend joining TikTok as an individual and sharing about your small business through your own personal TikTok account. Read Next: “Why Small Businesses Should Be More Authentic on Social Media”

5. Not Using Trending Songs

Speaking of trending songs on TikTok… it’s a mistake for small businesses (and everyone else!) to not use trending songs on TikTok. If you aren’t familiar with TikTok yet, you’ll quickly learn that music is key to the TikTok experience. Songs start to trend and using trending songs will help increase the reach of your TikTok videos and boost the odds of your small business getting on the FYP faster. Curious about the FYP and why it matters? Read our blog post ‘How to Get Your Small Business Featured on TikTok’s For You Page’ for our best TikTok tips!

6. Not Content Planning

Another mistake we see a lot of small businesses make on TikTok is forgetting to plan out their video content ideas for TikTok. Not sure where to start when it comes to video content planning? Just start scrolling TikTok! Because of all the trends and challenges on TikTok, it’s actually encouraged to ‘copy’ other people’s video content. Check out a few videos in your FYP and see if there’s any videos with trends, challenges or songs that your small business could participate in. Keep a list of ideas as you’re watching, then plan out your content and recreate those videos with your unique spin on it. Looking for more advice when it comes to content planning? You’ll love this article “How to Create a Social Media Content Calendar: A Guide for Small Business Owners”.

7. Giving up on Video Content

If you’ve been trying to make videos within the TikTok app and you are finding it too difficult to create and edit videos on the app, don’t give up on video content all together! We know it can be hard to learn how to edit videos and it can be hard to figure out how to do the transitions and edits within the TikTok app. Instead of giving up on videos if you’re struggling with TikTok, definitely look into an app that makes the video editing process easy, like Boosted’s video making app that helps you create high-quality marketing videos in just a few minutes! Read Next: “16 Essential Video Marketing Tips for Small Businesses in 2021”

8. Not Posting Frequently Enough

A super common mistake that brands of all sizes are making when it comes to TikTok, is not posting frequently enough. TikTok is a quick moving platform and things can start trending quickly so it’s super important to post often. Posting just once or twice a week is definitely not enough – you never know exactly which videos will ‘go viral’ on TikTok so it’s actually best to post as many videos as possible to increase your chances of your videos being watched. We’d even recommend posting as many as 1-2 videos a DAY on TikTok if you’re able to keep up with the content creation.

9. Forgetting to Cross Promote

Okay, so if your small business is on TikTok and you are avoiding all of the mistakes we’ve mentioned so far, great job! The final mistake you’ll want to avoid is forgetting to promote your TikTok account on your other social media platforms. When you are putting in all the effort to create tons of great short-form video content, it would be a shame to not use them across all of your social media platforms! Select a few of your favorite TikTok videos that have done well within the TikTok app and try re-sharing those on Instagram Reels. You can even share the link to a TikTok video on platforms like Facebook and LinkedIn to boost the views on your TikTok videos!

Conclusion

TikTok might seem like a difficult social media platform to stay on top of but most of the mistakes your small business will want to avoid are easy ones to fix. We hope this list helps you successfully get started on TikTok and avoid some of the most common mistakes small businesses make with their TikTok accounts. If you’re looking to learn more about TikTok, definitely check out our articles, “The Ultimate TikTok Marketing Guide for Small Businesses in 2021” and “TikTok Analytics: Everything You Need to Know” for more advice.

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16 Essential Video Marketing Tips for Small Businesses in 2021

In 2021, video marketing is rapidly becoming the most popular form of content marketing, with most consumers preferring short-form video over any other content type. As video marketing content continues to rise in popularity , there are a few best practices and helpful hints your small business needs to know about. We’ve done the research, gathered the best tips and have broken it all down by platform to help your small business boost sales with video marketing content in 2021. 

All Platforms 

1. Keep your videos short – Not only is short-form video content much easier for brands to create, it’s also the type of content that customers love to consume! Did you know that people have an attention span that’s only 8-seconds long? Your audience is much more likely to watch an Instagram Reel than a full-length YouTube video.

2. Grab attention within the first 3 seconds – Speaking of short attention spans, it’s important for your marketing videos to capture your audiences’ attention within the first 3 seconds of the video to increase their interest and encourage higher engagement rates on your video content. 

3. Use high contrast text – It’s a great tip to add text overlay to your videos, but if you are adding text on top of a video make sure it’s easy to read. A great way to do this is by adding text that’s all caps with colors that contrast well – like a dark font over a light background.

https://www.instagram.com/p/CO_AEzfBjce/

4. Keep word count low – While you are adding text overlay to your small businesses’ marketing videos, be sure to keep your messages short and sweet so that your customers can both watch the video and quickly scan any text as well.

Instagram

5. Create story-sized videos – If you aren’t using Instagram Stories for your small business yet, you are definitely missing out! (Learn more about how to successfully use Instagram Stories to boost your small business here.) If you are creating marketing videos, be sure to also make videos in the correct size and formats to be successful on Stories. It’s easy to create properly sized Instagram Story videos with Boosted video templates – just be sure to select 9:16 when editing your videos:

6. Create custom Reels cover images – Want higher engagement on your Instagram Reel videos? Try creating a custom cover tile image for your Reels. This will make your Instagram Reel videos look more professional, fit your feed and capture your customers attention. Learn how to add a custom thumbnail image to an Instagram Reels video here.

7. Title your Reels – Another huge tip to encourage your customers to watch your Instagram Reels is to include a title. This could be a short description of the video content that appears only on the custom cover image, or you can keep the title at the top of the Reel for the first few seconds of the video:

https://www.instagram.com/p/CPL0MmZnNI9/

Facebook

8. Post videos to Facebook! This one might seem like an obvious tip, but with so many new short-form video options with newer platforms like Instagram and TikTok, small businesses sometimes forget about posting video content to Facebook. But Facebook can be a powerful search engine for your small businesses’ marketing videos – did you know videos posted to Facebook reached 8 billion views per day in 2015 alone?

9. Make it interesting without audio – Many people watch videos on their phone on silent, whether at home or in public, so you need to make sure your marketing videos are engaging and interesting with or without audio. An easy way to do this is by adding text overlay that can act as subtitles for the video content so your customers know all the info they need, even without the audio on. To add stunning text overlay, music and more, use the Boosted video-making app to create professional marketing videos in just a few minutes.

10. Upload native videos – A native video simply means video content that is uploaded directly to a platform. Native videos are extremely important and highly rewarded within Facebook’s algorithm compared to posts that share a link to a video posted elsewhere, such as YouTube.

11. Create detailed titles and descriptions – When uploading native videos to Facebook, don’t forget to take a few extra minutes to write a few detailed and descriptive words about your marketing video. Having a clear title and a short description about your video content will quickly let your customers know exactly what the video is about, looks more professional and can provide a small SEO boost. 

LinkedIn

12. Make it mobile friendly – It’s a great tip to make all of your marketing video content mobile friendly, but it’s especially important for LinkedIn. Any videos posted to LinkedIn should be close-up content so your customers can easily see your content from a small phone screen.

13. Cross-promote social media platforms – Not sure what type of video content to post onto LinkedIn? If you are already creating great video content on TikTok, repost those videos onto your LinkedIn! And the same goes for native videos you’ve posted to Facebook. The best way to receive as much exposure as possible for your brand’s video content is by cross-promoting it on your small businesses’ various social platforms.

TikTok

14. Make it 15 seconds – You can create TikTok videos that longer than 15 seconds, but humans have short attention spans and 15 seconds is the ideal length video for TikTok. Many of the trending music and sounds are also 15 seconds, so this will give you even more options as you create TikTok video content for your small business.

@pardonmyfrench.co

what people think I sell Vs what I really sell 🤫 Please don’t take this one down tiktok. #greenscreen #readysetshop #smallbusinesstiktok

♬ original sound – Kaitlyn

15. Try out trending original audio – If you’re using TikTok, you already know how important it is to use trending music! But did you know other user’s original audio is also a great option to include in your TikTok videos? There’s tons of great original audio for small business owners within #smallbusinesstiktok.

@eyesofayana

It’s all worth it 🤍 idea by: @cheekyglo #packingorders #behindthebrand #businesstiktok #smallbusinesstips #smallbusinessjourney #smallbizowner

♬ Small business owner – CheekyGlo

16. Use a combo of trending music & original audio – Last but not least is one of our favorite secrets for small business owners to increase their chances of landing their TikTok videos on the FYP. If you are creating a TikTok video where you are talking to your customers, you can and should still add trending music! Simply select the trending music to add to your video, turn up your own original audio and turn down the volume on the added music.

@pastelandmoon

Pack an order with me 🤩 #packingorders #packagingideas #fyp #homedecor #packageanorderwithme #pastelandmoon #shopsmall

♬ Kiss Me More (feat. SZA) – Doja Cat

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The Ultimate TikTok Marketing Guide for Small Businesses in 2021

By now it’s almost impossible to have never heard about TikTok – the new social media platform that Generation Z is obsessed with. If you’re considering checking out TikTok to help your small business grow, we’ve got you covered! Keep reading for the Ultimate TikTok Guide for Small Businesses in 2021 – covering all of the basics, tips for how to succeed on TikTok, video content ideas and more. 

Ultimate TikTok Guide: What is TikTok?

In the most basic terms, TikTok is a social media app to watch and create short videos. TikTok calls themselves the “destination for short-form mobile videos” and they’ve been gaining popularity extremely quickly. In 2020, TikTok was the most popular app downloaded globally and in 2021, it is now the sixth largest social network.

Short-form video content is king in 2021 and TikTok proves it – the ideal video length for the platform is 15 seconds. TikTok users can record a short 15-second video within the app with a maximum length of 60 seconds. Not sure how to create your own videos within the app? Here’s a video tutorial from social media expert Rachel Pedersen that will walk you through the process:

Check out the next section of our Ultimate TikTok Guide for Small Businesses to learn all of the TikTok basics like terminology and features!

The TikTok Basics Small Businesses Need to Know

It wouldn’t be an Ultimate TikTok Guide if we didn’t cover the basics, right? If you’re not familiar with TikTok yet, here are a few basic terms and features you’ll want to know about to help you better navigate the platform.

FYP: FYP is TikTok’s lingo meaning “For You Page.” The FYP is TikTok’s version of a “homefeed” within the platform. As soon as you open TikTok, you will land on your “For You Page” and will be able to immediately begin scrolling and watching videos. What’s unique about the FYP is that you won’t only see videos from TikTok accounts you follow, you will also automatically be shown videos that TikTok thinks you will enjoy. Learn how to get your small business featured on TikTok’s FYP here.

Music: TikTok isn’t the type of app you can enjoy without sound – music makes up a huge part of the fun of the video app! TikTok is integrated with Apple Music and they have a massive music library full of all your favorite songs and sounds. Keep an eye out for sounds and music that are trending within TikTok: these are the audio clips that are most popular on the app at the moment and are an important element to growing on the platform.

Filters & Effects: You can do a lot of fun things with your video content within the TikTok app. Within the app, there’s everything from filters, visual effects, transitions, stickers, GIFs, text overlay and more. Play around with some of the effects, but don’t feel pressured to use them in every video you create – some of the top trending TikToks don’t use any effects!

Trends & Challenges: Something unique about TikTok’s platform is the way the content shifts based on trends and challenges that are popular at the moment. A TikTok trend could simply be the use of a trending song with your own spin on it. There are also dancing trends, hashtag challenges and more. The thing these all have in common is the way users are encouraged to “copy” a trend by creating a TikTok with their own twist.

Live: Most social networks now have some feature that enables users to ‘go live’ and broadcast in the moment. TikTok’s Live feature is similar to going live on Instagram or Facebook, but for now this feature is only available to accounts that have 1,000 subscribers or more.

Advertising: TikTok also offers a variety of ways for brands to advertise on the social network. There’s everything from in-feed video ads, branded hashtags and challenges with branded pages. TikTok advertising can be pretty pricey, so for now it’s mostly large brands with big marketing budgets that are paying to play on TikTok. Here’s our guide on everything you need to know about advertising on TikTok.

Why Small Businesses Should Care About TikTok

Some brands aren’t taking TikTok seriously yet because it’s an app known for having younger users. The reality is though that TikTok is a powerful platform growing among all demographics. While Gen Z is the largest user demographic on TikTok currently, it’s important to remember that most social media platforms tend to gain popularity among younger users first (just like Facebook and Instagram did!).

Not only is the platform itself growing – short-form video content is increasing in popularity across every platform. Customers today love video – in fact, the average consumer is now watching 16 hours of video in just one week!

It’s also been reported that 86% of customers would like to see more video content from brands. If you aren’t sure where to start with video content creation for your small business, tools like Boosted can help you create professional videos to grow your brand on TikTok, Instagram and beyond.

Not only is it important for your small business to create more video content, but it’s also important to care about TikTok as a platform – whether you are creating videos or consuming them. TikTok sets many trends for the type of video content that consumers enjoy, so even if you prefer to create and edit video content outside of the TikTok app, it’s still important for your business to be aware of what’s happening within the platform itself.

Small Business Guide: How to Get Started on TikTok

If you understand the value of TikTok for small business owners, but aren’t sure where to begin, we’ve got you covered. Here are seven simple steps to help your small business get started on the platform.

1. Create an account: TikTok is an app that you can download from the Google Play or App Store. Simply install the app, select a method to sign up and create an account.

2. Complete your profile: Setting up your TikTok profile is similar to other apps. You’ll want to create a username, add a profile photo and a short bio. Keep in mind that TikTok only allows up to 80 characters for your bio.  

3. Link to other socials: If you’d like to use TikTok to help grow your small business, it’s important to link your other social media accounts that you might be more active on within your TikTok profile. It’s easy to link to your Instagram within the TikTok app. Doing so helps users find another way to easily connect with your brand.  

4. Watch videos on TikTok: There’s a ton of different types of videos on TikTok! One of the most important steps to getting your small business started on TikTok is a fun one – simply watch lots of videos! This is the best way to learn how consumers are using and enjoying the app. To find out what type of content other small business owners are creating, check out #smallbusinesscheck, #smallbusinessowner & #smallbusinesstiktok.

5. Follow a few accounts: As you are watching some TikTok videos, you’ll want to start following a few accounts as well. Focus on finding some of your social media connections you’ve built on other platforms and following them on TikTok also. You should also try to follow accounts in your niche. 

6. Engage with videos: Once you’ve started following accounts, it’s important to engage with videos that pop up on your FYP. By liking and commenting on videos, TikTok will begin to learn what type of content you enjoy seeing. Then, the platform will start showing you even more content that you’re interested in, which makes the TikTok experience super personalized to you, unique and more enjoyable!  

7. Make your first TikTok! And finally, after you’ve set up your profile, watched several videos and engaged on TikTok, it’s time to actually make your first TikTok video! Don’t worry, it doesn’t have to be perfect. And if you are having trouble figuring out how to record and edit videos within the TikTok app (it can be difficult!) don’t forget you can upload video content created outside of the app. Boosted has tons of video templates to help you create high-quality TikTok video in just a few minutes.

Here’s a great TikTok on the topic from social media strategist @jera.bean:

@jera.bean

How to make your FIRST TikTok video #tiktok101 #howtotiktok #tiktoknewbie #tiktoktutorial #howtomakeatiktokvideo #howdoitiktok #tiktokhelp

♬ original sound – Jera Foster-Fell

Tips & Tricks for Small Businesses to Succeed on TikTok

It wouldn’t be the Ultimate TikTok Guide for Small Businesses without sharing all of our favorite tips and tricks for small business to succeed on TikTok! Keep reading to learn a few key strategies to help boost your small business’ presence on TikTok.

Cross Promote Socials: While you can’t usually add your website to your TikTok profile, you can (and should!) cross promote your other social media accounts that do drive traffic to your website. Cross promote your Instagram easily by linking it in your profile or adding your IG handle at the end of your TikTok videos.

Post Often: While some TikTok videos go viral overnight, it can take a lot of work to create a strong presence on TikTok for your small business. It’s important to post on TikTok often to help your small business grow and succeed on the platform.

Find a Niche: Niche content does extremely well on TikTok. As you are watching videos, see what niches other users are focusing on and begin thinking about how you can create content for your own niche.

Get Good Lighting: Videos don’t have to be perfect on TikTok! Users expect and want authentic videos that look like the average person could have created them. That being said, it’s still important to have good lighting and overall good quality for your videos.

Use Trending Sounds:  If your TikTok videos use a trending sound, it will increase the chances of your videos being shown on more people’s FYP. Simply save a song from any video you’re watching to use the sound or you can search trending sounds in TikTok’s playlists when you are looking for a sound to add to your video.

Be Authentic: While consumers might want more video content from brands, they don’t want salesy videos, especially on TikTok! Be sure to create relatable content, be authentic and avoid creating videos that seem like ads.

Engage Frequently: And finally, don’t forget to engage often. TikTok is a social network after all! Engaging with content you like not only helps customize your FYP even more, but it’s a great way to build connections and grow your own following as well. And most importantly, if someone is commenting on your small business’ videos, be sure to like and comment back! 

29 TikTok Video Ideas for Small Businesses

Now that you know the TikTok basics and all of the tips & tricks you’ll need for your small business to succeed on TikTok, it’s time to start creating! As we mentioned before, it’s a great idea for you to find a niche to post about on TikTok. There are tons of small business owners on TikTok and some of their top trending videos are super simple TikToks showing the behind the scenes of running their small business.

We’ve put together a great list of questions or thought starters for you to begin brainstorming a list of video content ideas to create and post on your small business’ TikTok account. For even more TikTok video content ideas, read our “41 TikTok Video Ideas For Small Businesses” blog post next.

Who: 

– Who are you? 

– Who works with you?

– Where do you work? (Show off your workspace!) 

– Why did you launch your small business? 

– Why are you so passionate about what you do? 

What: 

– What is your small business? 

– What are your products/services? 

– What are your most popular products/services?

– What does a day in your life as a business owner look like?

– What does your inventory look like?

– What does it take to run your business? 

– What are some lessons you’ve learned along the way?

– What are tools you use to run your small business?

How:

– How did you start your business? 

– How do you make your products/services?

– How do you package your products/services? 

– How do you manage inventory? 

– How do you market your services? 

– How do you run your small business?

We hope our Ultimate TikTok Guide for Small Businesses has been helpful! It can seem overwhelming to learn the ins and outs of a whole new social media network but once you’ve learned the basics, explored all of the amazing TikTok features and have created several videos to boost your small business, it won’t seem so difficult. If you need help creating video content to post on TikTok (or any social media platform!) be sure to check out Boosted.

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How to Get Verified on TikTok

Getting your account verified on TikTok in 2021, just like with any other social media platform, can be a great boost for your brand. It lends you legitimacy, authenticity, and street cred — showing your followers, or potential followers, that you’re the real deal.

However, it’s not easy to get the coveted blue tick checkmark — especially on TikTok. Verification is supposed to be for public figures, celebrities, brands, and publishers, but what exactly makes a public figure or a brand that’s “legit” enough?

Well, TikTok’s Creator Launch Team has strict criteria and guidelines for granting verification. The main idea of verification is to protect popular creators who might be impersonated, copied, or bullied. They also want to attract celebrities, politicians, musicians, and other very popular figures to use their platform.

So if you want to get verified, you’ll need to meet those criteria.

Can you request verification on TikTok?

On most platforms, like Instagram and Twitter, you can apply to be considered for verification and getting the TikTok blue tick. That’s not true with TikTok. The TikTok team seeks accounts that may require verification and grants it on their initiative.

Can you buy TikTok verification?

NO. Beware of scams! You cannot buy verification on TikTok.

Verification will be granted for free to users who have been selected by the TikTok team. There are many scammers out claiming to be able to hook you up for a few hundred or a few thousand dollars. Don’t fall for it! It’s not legal or legitimate, and if they run off with your money, there’s nothing you can do about it. The only way to get verified is to meet the criteria and get selected by the TikTok team.

So what are the criteria for TikTok verification to get the coveted blue tick in 2021?

According to TikTok expert Rachel Pederson, who is connected with the Creator Launch Team on TikTok, these are the criteria they look at when considering an account for verification:

  • Consistent daily follower growth: Accounts that are consistently gaining around 500–2,000 followers per day
  • Growing watch time: Accounts that are getting more and more views and watch time
  • Media coverage: Accounts of users who are featured in prominent and respected media platforms, such as newspapers, TV shows, and magazines
  • Consistently viral content: Accounts that are putting out content that consistently goes viral
  • Account verification on other social media platforms: Accounts of users who are already verified on Facebook, Instagram, and/or Twitter

If you are already a celebrity or media figure, these issues aren’t a problem. However, as a small business owner still trying to get the word out about your brand, it could be extremely challenging to meet these criteria.

That doesn’t mean you shouldn’t try!

Some ways to increase your chances of getting verified on TikTok:

Consistently produce fantastic content

You may not have control over whether your videos go viral, but you certainly can work toward making them viral-worthy. Make sure you’re putting out great content on a regular basis.

A few ways you can take your videos up a level:

  • Use high-quality gear
  • Incorporate popular music
  • Pay attention to the details: do you have a good background? How’s your lighting?
  • Use tools such as the Boosted app to make your videos look cool and professional

Engage and collaborate with other users

If you want to gain more followers and get that TikTok blue tick, following liberally and engaging with other users is the way to go. Your audience can grow exponentially once you’ve reached enough people with your great content.

Try to get noticed by the media

Make sure your brand is doing some extraordinary, noteworthy things that will gain enough attention to get media coverage. If you have some connections in the media, it can’t hurt to leverage those, either. Consider taking part in public projects or events that will help get you noticed.

Get your account verified on other platforms

Apply for verification on Twitter, Instagram, and Facebook, and make sure these accounts are connected to your TikTok account. For more information on requesting verification on Instagram, see our post How to Get Verified on Instagram: A Step by Step Guide.

Don’t overfocus on verification

Ultimately, getting verified and getting the TikTok blue tick on TikTok isn’t something you can have much control over. So there’s not much point in getting hung up on the blue tick. You don’t need verification to grow your brand or become a popular and respected presence on TikTok.

Just focus on growing your presence, making new connections, having fun, and producing excellent content. If you happen to get verified in the process — awesome. If not, just carry on!

how to get verified on tiktok

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TikTok Business and Marketing Trends for 2021

TikTok has only been around since late 2016, but has already become an incredibly popular social media platform! In fact, it quickly turned into one of the most used social media platforms in the world. TikTok now boasts over 800 million monthly active users, making it already roughly a quarter as popular as Facebook. Just as Facebook has become an incredible marketing tool, TikTok too has become a great tool that businesses can use for marketing. If your company is not using TikTok for marketing, then you should strongly consider doing so. 

Here are the top 5 TikTok business and marketing trends that you should be aware of:

1. Memes 

Memes are very frequently used on TikTok and they are extremely popular amongst millennials and Gen Zs, who make up a large percentage of TikTok’s user base. Memes are oftentimes quite humorous and they also have great viral capabilities. Companies who can use memes effectively can boost their engagement and potentially even achieve viral status on their marketing campaigns. 

2. Influencers 

TikTok, like other social media platforms, has its fair share of influencers who have large followings. Influencer marketing can be extremely effective when it is done correctly. In 2021, as TikTok’s popularity continues to rise, more and more brands will start to use TikTok influencers for marketing purposes. TikTok influencers can help promote goods and services to their followers. The larger the following, the more power the TikTok influencer has to influence TikTokers to use your product. Some TikTok accounts have tens of millions of followers – just imagine how much influence a person with such an account can have! If you would like to use influencers for your brand’s marketing efforts, you will have to find an influencer with enough followers who is relevant to your niche and who you can afford to work with.  Check out the TikTok influencer guide here.

3. User-Generated Content (UGC)

Just like with Facebook, user-generated content (UGC) is becoming increasingly important – and marketers are taking notice. User-generated content is content that is generated by customers and users and which is used by brands for marketing purposes. User-generated content is great for marketers because it is free and, because it’s created by regular people, customers tend to trust it more. In fact, user-generated content converts five times more than brand-sponsored posts. As more and more companies start to realize this, there will be an increased use of user-generated content by marketing professionals around the world. User-generated content is a TikTok marketing trend that companies simply cannot afford to ignore. 

4. Branded Hashtag Challenges 

A branded hashtag challenge is when a company creates a hashtag and asks followers to submit videos that are related to that hashtag and that feature the hashtag. There are many reasons why branded hashtag challenges are effective as a TikTok marketing strategy. The first is because they have the potential to attract a lot of attention and go viral. For example, Elf Cosmetics was able to get over 3 million user-generated videos and over 4 billion views for its #eyeslipsface branded hashtag challenge. This challenge encouraged people to submit their own videos for a song called “Eyes, Lips, Face” that went along with the challenge. This branded hashtag challenge was to date, the most successful branded hashtag campaign of all time on TikTok. Check out some other brands that are absolutely killing it on TikTok for some more inspiration!

In addition to having viral potential, branded hashtag challenges are an excellent TikTok marketing strategy because they create fun experiences for followers. They also engage followers in a highly effective way. One further reason why these campaigns can be so effective is because they can help draw people to your brand who may not have even heard of your brand. They can come for the hashtag challenge and end up following your company because they discover that they like your brand after checking out the hashtag challenge.

TikTok hashtags are important, get started with your hashtag strategy here.

5. Duets 

Duets are another highly successful and unique TikTok marketing approach. Duets involves a brand creating a video and then letting TikTok users duet that video with a side-by-side video, with the two videos played simultaneously in a split-screen. This is another great way for brands to engage their followers and create exciting, new experiences for them. Another reason why duets will be a strong marketing trend on TikTok in 2021 is because it gives brands an opportunity to showcase their products in a way that feels organic and fun to follow. Duets allow followers to participate in something with the brand instead of just get shown ads. This participation can help followers to forge much stronger connections with the brand, which can in turn increase customer loyalty. 

Conclusion 

TikTok’s rise in the past four years has been nothing short of sensational. It has now become a key social media platform that cannot be ignored. If your brand is not already using TikTok to connect with your followers, then you should strongly consider creating a TikTok account and getting started today! After all, there’s a good chance that your competitors have already done so. 

Once you get started on TikTok, start taking advantage of some of the key trends that are mentioned in this article right away. The more of these trends that you can take advantage of, the better your brand will fare. Although TikTok is a new platform, it is relatively easy to use, so don’t feel overwhelmed by it. Just get started and have fun with it! 

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4 Best TikTok Alternatives

As the world’s sixth-largest social media platform, TikTok is a serious competitor in the branding and marketing sector. Their 800 million monthly users provide the perfect audience for a lot of brands. The problem is that they can be a bit limited.

If your audience isn’t under 20 years old, TikTok might not deliver the best returns on your ad spend and branding campaigns. There’s no linking, tracking, or any kind of useful monitoring to speak of. These limitations have a lot of marketers looking for TikTok alternatives, and there are plenty to choose from. 

Clash

Clash is a platform created by former Vine star Brendon McNerney. It combines the best of Vine and TikTok with an emphasis on creator monetization. You can share looping videos that are up to 21 seconds long and popular content is delivered on the “Now Serving” page, the same type of effortless content feed that made TikTok so successful. Clash doesn’t provide sound bites, so creators are responsible for their audio. As of August 2020, Clash had over 200k users. 

Byte

Speaking of Vine, meet Byte. Six-second, looping videos and creators you can follow. If it sounds familiar, that’s because it was created by Dominik Hofmann, the creator of Vine. The fall of our beloved Vine can be mostly attributed to a failure to compete with the features other leading social media platforms were offering. The stars went elsewhere. Byte is making an obvious effort to reward creators with monetization and rich features, but since it’s so similar to TikTok, it will have a hard time gaining market share now that we’ve already replaced Vine.

Triller

Triller has carved out its own niche as an AI-assisted music video platform. It was the most downloaded app in the App Store in a record-breaking 50 countries as of August 2020, according to their press release. Triller allows you to record several takes of yourself performing a song and then uses patented AI and editing technology to combine the best takes into a professional-quality music video in seconds.

Funimate

Funimate makes you pay for advanced features, which, off-the-bat, is an issue for most consumers and creators. The incredibly versatile editing software for the looping videos and the extensive audio library have some serious potential. You can even collab with other users on Funimate just like TikTok’s Duet. At the moment, however, it’s performing about as well as any other pay-to-play product with less than 900k downloads.

The Obvious TikTok Alternative Choices

We’ve gone over some of the underdogs, but there are also a few obvious alternatives to TikTok as well. Snapchat has a larger over-30 audience, a ton of great editing features, an advertising mechanism, and still boasts 210 million daily active users.

YouTube is used by 73% of U.S. adults and we know it’s not going anywhere anytime soon (perks of being run by Google). Instagram has three video content formats (Reels, IGTV, and Stories) that are all continuing to perform well.

TikTok is still the king of short, looping videos, there are plenty of platforms out there serving your audience with the features you need!

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Nine of the Fastest-Growing TikTok Accounts

TikTok is taking the world by storm in 2020, growing faster than even Facebook and Instagram. It has skyrocketed to become the 6th most popular social media platform. TikTok has made its parent company Bytedance into the most valuable startup in the world at $78 billion. The site averages eight visits PER USER per day, with over 90% of users visiting more than once a day.

Even with the controversy surrounding their data practices, you can hardly afford to sleep on 800 million active users per month. Brands who invest in TikTok marketing can follow a few simple growth hacks that the top 40 creators (10 million+ followers) use every day. 

Here are 9 of the fastest-growing TikTok accounts, as well as the engagement strategies they use to build their followings.

Art and Talent

Regardless of TikTok’s relatively young user base and sometimes unfavorable reputation (as you’ll find with most new social media platforms), it still rings true that the most successful creators are the ones who display real talent or provide quality entertainment. Unique skills are always a great tool for establishing a solid audience and keeping them engaged with your brand.

1. Jason Coffee

Jason Coffee (@jasoncoffee) is one of the most successful influencers on the platform with 20.4 million followers.

Jason uses his TikTok channel to share family-friendly comedy with his audience, often featuring his son and daughter, who are in the most common TikTok user age group. Considering the young age of the majority of users, it’s no wonder his wholesome style has developed a strong fan base.

@jasoncoffee

i can’t believe she go that.. 😳

♬ original sound – jasoncoffee

Engagement Strategies

  • Comedy
  • Family-friendly content
  • Audience targeting

2. Zach King

Zach King (@zachking) is topping influencer charts with 48.9 million TikTok followers, and it’s not hard to see why.

Like Jason and most other creators, he incorporates comedy into a lot of his videos, but his content stands out with incredible video editing and optical illusions. While maintaining a fun and family-friendly brand that relates to his audience, Zach performs digital magic that you just have to keep watching.

@zachking

Safety first 👍 #lifeguard #swimming

♬ original sound – zachking

Engagement Strategies

  • Illusionism
  • Video quality/editing
  • Family-friendly content
  • Audience targeting

Relentless Entertainment

The fastest-growing TikTok channels in 2020 are largely sports and entertainment giants like the NBA, Ellen DeGeneres and Netflix. Only 15% of TikTok users are over the age of 35, which supports the idea that entertainment is effective as a marketing tactic on a platform where your target audience is the minority.

Something these big-time entertainers have in common is that they post quality content relentlessly, some up to six times a day. The minimum for the fastest-growing channels this year seems to be one video every other day, but most of these top performers are posting more than once a day. 

3. NBA

The NBA’s TikTok channel (@nba) blew up with over 2.7 million new users in under one month this year, bringing their total to 11.7 million followers.

The NBA channel posts between five and six times every day, racking up more than 150 videos in a single month. Their content is mostly made up of sports highlights, funny moments, and some player-submitted content.

@nba

He’s got the Monday Moves 😊😃 #dancemoves #wholesome #fancam @houstonrockets

♬ 1812 Overture trap remix – phortissimo

Engagement Strategies

  • Entertainment
  • Frequent posting
  • High-quality video
  • Star power

4. ESPN

Similar to the NBA channel, ESPN’s TikTok account (@ESPN) saw a dramatic increase of 1.3 million followers in a single month for a total of more than 11.1 million followers as of August 2020. 

ESPN posts slightly more than the NBA, but still averages five or six videos per day. There is a dramatic difference in their content, however. ESPN’s videos are all about the audience, comprising user-generated content, as well as professional content that features audience highlights and athlete interactions with the audience. 

@espn

This prank never gets old. 😂 (via @tampabayrowdies)

♬ original sound – espn

Engagement Strategies

  • Entertainment
  • Frequent posting
  • User-generated content
  • Audience targeting
  • Star power

5. Ellen DeGeneres

Ellen (@ellendegeneres) jumped up 1.2 million viewers in a single month this year, bringing the beloved philanthropist talk show host’s total number of followers to more than 6.5 million.

Ellen’s TikTok captures the heart of The Ellen Show, featuring clips of interviews and performances by guests on the show, as well as some fantastic behind-the-scenes footage. Ellen’s page posts almost every day, coming in at about 26 videos in a month.

@ellendegeneres

This #scare was a lot of fun. #scarepranks #funny

♬ original sound – ellendegeneres

Engagement Strategies

  • User-generated content
  • Entertainment
  • Frequent posting
  • Star power

6. WWE

Coming in at 7.4 million followers, the World Wrestling Entertainment TikTok page (@WWE) saw a jump of over 700K in one month this year.

The WWE page posts clips from their performances and old throwback fan favorites daily, keeping their audience engaged without giving everything away, which is a great way to bring your audience from a social media platform to your business.

@wwe

@randyorton’s never faced anyone like Keith Lee. Will The Viper have an answer for Lee’s agility and power at #wwepayback ? #wwe #foryou #fyp

♬ original sound – wwe

Engagement Strategies

  • Entertainment
  • Frequent posting
  • Teaser videos

7. Netflix

The revolutionary home movie giant itself has taken to TikTok (@netflix) and saw growth of more than 600K in one month, bringing their following to 9M million as of August 2020.

For the most part, Netflix’ posts are promotional videos for the movies you can find and watch on the streaming platform, but they’ve gotten pretty creative with how they promote movies, including user-generated content, behind-the-scenes, and star power. Netflix has the lowest posting rate on our list today at only one post every other day.

@netflix

nish kumar’s making monopoly a bit more realistic 😂 #nishkumar #netflix

♬ original sound – netflix

Engagement Strategy

  • Star power
  • Entertainment
  • User-generated content
  • Frequent posting

Hashtag Challenges

Hashtag challenges are a huge hit on TikTok, giving creators and audiences a chance to connect and have fun doing something that’s usually harmless, funny, charitable, or otherwise positive. Over 16% of all TikTok videos are related to hashtag challenges, and just like any other popular thing, marketing experts are taking advantage. For more insights, our full guide on TikTok hashtags can be found here. 

8. Guess

By running a branded hashtag challenge, Guess (@guess) made a big splash on the platform with their #InMyDenim challenge. The hashtag entries currently have 52.1M views on TikTok.

Guess was the first American brand to launch a marketing campaign as an official TikTok partner with TikTok. TikTokers were encouraged to show off their best Guess denim styles, using the hashtag #InMyDenim. This campaign inspired a huge wave of high-quality user-generated content, including content from TikTok influencers who in turn inspired more videos.

@ourfire

Don’t you wish getting ready was this easy? 😂❤️🔥 #inmydenim #sponsored @guess

♬ #inmydenim I’m a Mess – Bebe Rexha

Engagement Strategies

  • High-quality user-generated content
  • Hashtag challenge
  • Audience targeting

9. Kind

Healthy snack company Kind (@kindsnacks) gained an impressive 60 million views in less than 24 hours with their hashtag challenge, #kindsimplecrunchcontest.

The challenge was to make a video that featured the “crunch” of Kind’s “most crunchiest bar yet,” and the user whose video was played the most won a trip to New York and a year’s supply of the featured snack bar. Kind partnered with influencers Zach King (above), Kombucha Girl, Oven Mom, and Rachel Ryle to promote the challenge. Kind also provided soundtracks users could include in their UGC.

@zachking

Even art gets hungry sometimes. Check out the @kindsnacks #KINDSimpleCrunchContest #ad

♬ original sound – zachking

Engagement Strategies

  • High-quality UGC
  • Hashtag challenge
  • Star power
  • Free giveaway

If you’re looking to grow your brand on TikTok, check out our helpful guides here: 

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TikTok’s Back-to-Business Program: Everything Small Business Owners Need to Know

Last month, TikTok launched an initiative aimed at giving a hand to a sector that’s been especially hard-hit by the recent economic crisis: small and medium-sized businesses.

The initiative, called Back-to-Business, involves setting aside $100 million in ad credits to give out to owners of these businesses — for free.

TikTok ads are relatively new, and relatively expensive. They can charge more because there is less competition, which means that an ad on TikTok can go a lot farther than an ad on a more saturated social media platform.

TikTok Back-to-Business Program

Is your SMB ready to make a comeback? At TikTok For Business, we're committed to supporting your small business as you navigate these challenging times and start rebuilding.In that spirit, we have launched the TikTok Back-to-Business Program, which will provide $100M in advertising credits to help SMBs around the world get back on their feet and get #BacktoBusiness.Back-to-Business is available globally and will support eligible small businesses with a free $300 credit – and we'll also match any additional spending up to $2,000 per business.Don't Make Ads. Make a Comeback. #MakeTikToks.Create Now: https://bit.ly/ttb2bfb

Posted by TikTok For Business on Thursday, July 9, 2020

Still, many small businesses have been wary of making that investment. This makes Back-to-Business an especially excellent opportunity for small businesses to give TikTok ads a try and tap into the power of TikTok to grow their brands risk-free. As a related aside, check out our guide on how to get verified on TikTok.

Here’s how it works:

Who is eligible for Back-to-Business?

Small and medium-sized businesses that are registered in the following countries can apply:

  • The United States
  • The United Kingdom
  • Italy
  • France
  • Spain
  • India
  • Australia
  • Russia
  • Israel
  • South Korea
  • Saudi Arabia
  • The United Arab Emirates
  • Egypt
  • Turkey
  • Thailand
  • Malaysia
  • Indonesia
  • Vietnam
  • Japan

You will need to submit documentation, such as your business ID, the legal name of your business, your company phone number, the name of your legal representative and (if relevant) your business license. TikTok will review these materials and determine whether your business meets their criteria.

Do I need to have an existing TikTok account to apply?

You can apply as a new TikTok user — no need to have a pre-existing account. Registering for a TikTok account will be part of the application process if you are a new user.

How much money in ad credits will I get?

Once you are verified, you’ll be able to claim $300 USD (or the equivalent in your local currency) in ad credit. You’ll also be able to “top up” your credit by investing additional funds that are matched 1-to-1 by TikTok — up to $2000. That means that you get $300 free ad credit, plus a matching amount of whatever additional money you invest.

So if, for example, you decide to top up your credit by investing an additional $1000, you’ll have a total of $2,300 in ad credit ($300+the $1k you invested+the $1k TikTok matched to your investment) — and $1,300 of it will be free.

So if you have $2k to invest, you could receive as much as $2,300 in free credit!

How far will this free credit get me?

TikTok ad costs start at around $10 CPM (cost per impression), but you have to make a minimum investment of at least $50 for an ad group or $500 for a campaign. Businesses may spend as much as $50k–$150k on TikTok advertising altogether.

So your initial $300 may not get you that far. But it will at least give you a taste of how this strategy works for your business.

Keep in mind, though, that if you take the $300 credit and try only the least expensive options for TikTok ads, the results may not accurately reflect the results you’d get with a more costly campaign. It may be worth investing a few hundred dollars to top up your credit and get a more complete picture of your ROI.

Is it worth it to apply for TikTok’s Back-to-Business program?

Given that applying for the program requires no investment beyond a few minutes of your time, there seems to be little reason not to — especially if you’re already a TikTok user. If you’re new to TikTok, check out our previous post, How to Use TikTok for Business, to learn more about the advantages of TikTok as a platform for promoting your brand.

It could be that TikTok isn’t the best match for your brand for whatever reason. Maybe the younger, more casual vibe doesn’t quite jive with your target audience, and you already have a respectable following on other social media platforms. Even so, it can’t hurt to give TikTok a try and see how it goes. We’re talking zero risk here, after all!

How do I apply?

To apply for your free ad credit, visit the Back-to-Business section of TikTok For Business and click “Get Started.” If you’re a new user, you’ll need to register for a TikTok account first. Then, you’ll be asked to submit documentation that will help TikTok verify your business. This process usually takes just a few days.

tiktok back to business

Once you’ve been verified, you’ll be able to claim your $300, and then choose whether to top up your credit.

How do I create a good TikTok ad at minimal investment?

If you’re going to give TikTok ads a try, you might as well make sure you have a great ad to put out! TikTok is all about the short, punchy video, and Boosted can help you craft an ad that will really stand out. With a huge collection of on-trend, top-quality templates optimized for engagement, and great customization options including filters, colors, music, and more, you can put together a fantastic TikTok ad for your business in just a few minutes.

Action Items:

TikTok's Back to Business Program

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How to Get Your Small Business Featured on TikTok’s For You Page

In the world of social media, TikTok is currently skyrocketing in popularity. Although the social platform was launched back in 2016, it has only recently begun to gain momentum.

With its entertaining video content, its high potential to go viral and its trending music options, TikTok has become a hit with users around the world. Because it’s a new and growing platform – there’s much to discover and enjoy (including acquiring the coveted TikTok blue check mark).

As a small business owner, there has never been a better time to get started in TikTok. Here’s everything you need to know.

Some Background to TikTok

With 800 million users worldwide, TikTok is growing in both popularity and demand. 

Learning from other established social networks, TikTok recently launched TikTok for Business, a new platform for brands looking to advertise on TikTok. For more insights on this topic, check out our Small Business TikTok Advertising Guide.

You don’t necessarily need to invest in advertising in order to see results on the site. You can also try to get your business verified on TikTok – this will gain you both credibility and status with users.

The best way to boost your brand on TikTok is to get featured on the For You Page (FYP), which we will delve into below.

The Importance of TikTok

Taking a step back, it’s important to think about why your small business should have a social media presence in the first place.

There are a number of valuable reasons, including:

  • Reaching out to new and existing fans/users/customers
  • Sharing your unique content with the world
  • Sharing your brand’s story
  • Driving sales
  • Keeping on top of trends
  • Staying relevant
  • Raising brand awareness

Brand awareness and increasing sales are generally at the top of the priority list for small business owners. TikTok, when done right, can be a cost-effective way to reach audiences.

It’s therefore no surprise that brands want to rank highly on TikTok and have their content seen by the most amount of people as possible. 

Before you get started with creating TikTok content, it’s important to have a strategy in place. The profile of the average TikTok user is quite young, with 41% of users aged between 16-24 years old. Keep that in mind for the videos that you plan to curate and share.

Ranking Highly

On most sites, including Instagram, the algorithm takes a number of factors into account when finding content to share with its audiences. TikTok’s algorithm works a bit differently.

The ambition for most people and businesses on TikTok is to get featured on the For You Page. This is the landing page that users see when they first open the app. It has a lot of potential – people tend to scroll the FYP page for a while, discovering more content. For your business, getting featured on the For You Page means more views, interactions and likes; helping you  grow your page’s presence.

As you’d expect, the stream of content on the FYP isn’t random – it relies upon TikTok’s complex algorithm.

The brand itself says that it’s powered by a “recommendation system that delivers content to each user that is likely to be of interest to that particular user.” They also go on to say that part of the magic is that everyone’s ‘For You’ feed is different, depending on their specific preferences – revealing that content is indeed tailored to its audience.

Here are ten different factors that can help boost your small business’ chances of appearing on the FYP:

1. Quality content

It’s a no-brainer when you think about it: good content ranks. This means investing in the best equipment possible to produce watchable content. Generally, a smartphone with a high-quality camera will do. Sharp footage, audible sound effects or voiceovers, as well as a clever and concise video description all contribute to the user experience.

2. Tap into music

One of the joys of TikTok is the vast catalogue of music that you’re able to access. Use this to your advantage by creating videos for your brand using trending sounds. If you opt for these types of tracks, you will see your content rank higher as a result.

3. Show off your personality

First and foremost, TikTok is a fun platform that encourages you to share your personality with the world. Spend some time getting a feel for the type of content that you see on your FYP. You will soon understand what ranks and what people enjoy watching.

As a brand, this is the platform to let your personality shine through. Be funny, be yourself and be authentic to your brand.

4. Stay relevant

When you look at brands that are killing it on TikTok right now, they all have one thing in common: relevant content. It’s an acquired skill to create content that’s both engaging and ranks highly with users. 

At its core, it’s about having a relevant voice within your industry. Consumers have become very smart very quickly and appreciate authenticity in brands that they follow. For this reason, it’s best to stick to themes that are associated with your business. 

Spikeball is a great brand to look to on TikTok – they consistently share fun footage that shows their product in action:

@spikeball

Too wild 🔥🔥🔥🔥

♬ original sound – twofriendsmusic

5. Use hashtags 

The rules of social media dictate that using the right hashtags is one of the best ways to get discovered and increase your reach. This is true of Tiktok too.

When you open up TikTok, you’ll be presented with a plethora of trending hashtags to consider. Check out our guide to hashtags on TikTok for more insights on the topic. 

tiktok hashtag

6. Join challenges

A great way to gain TikTok fame is to start a new hashtag challenge, or to get involved in an already existing one. There are a ton of great dance or lip sync challenges on the platform to get inspired by. Challenges are also a great way to tap into new audiences.

tiktok hashtag challenge

Additionally, TikTok favors challenge posts and often features them on the FYP, so it’s beneficial for visibility too. Keep your eyes open and don’t be afraid to jump in!

7. Engage with others

It shouldn’t be a surprise that the key to social networking is being social! That means taking the time to converse and engage with others on the platform. Interacting on comments and videos will help illicit more engagement in return.  

8. Collaborating with others

Have you tried out Duets? Duets allow users to occupy a split screen with a loved one, or even a celebrity. This feature will help open up new audiences and break into new markets. However, it’s not always practical for businesses.

Here’s a recent duet by TikTok queen Charli D’Ameilo:

@charlidamelio

#duet with @andiesjourney ! i love you!!! 💕💕

♬ Better When I’m Dancin’ – Meghan Trainor

9. Work with influencers

Another way of getting your content noticed is by collaborating with an influencer, or bringing an ambassador on board. This way your content can be shared on their platforms too – helping your chances of going viral.

10. Keep it short 

Just looking at other videos on TikTok is a timely reminder that this is a social platform like no other. From the funny to the extraordinary, from the odd to the audacious, there’s something for everyone.

Keep in mind: most content on the platform is short, which works well for the transient nature of TikTok. Most TikTok videos are no longer than 15 seconds long!

Device and account settings

Finally, do keep in mind that factors such as your language preference and country setting all have an impact on where your information is shared, so make sure you complete this part of your profile.

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