A Guide to Hashtags on TikTok

If you’re trying to get noticed on TikTok, you need to have a solid hashtag strategy. Hashtags increase your visibility and reach, help you identify competitors and potential collaborators, and can even give you great content ideas by helping you see what other people in your industry are producing.

In previous posts, we discussed how to use TikTok for your business, the best format and length for your TikTok videos, and the best time to post videos on TikTok. In this post, we’ll examine how to use hashtags to grow your presence on TikTok and give your videos a better shot at going viral.

How to use hashtags on TikTok to boost your content

Find relevant hashtags

When you’re browsing content from creators and competitors in your niche, note which hashtags they’re using on their most popular posts. You can also use a hashtag generator tool to find related hashtags.

tiktok social media marketing

Mix popular hashtags with less competitive ones

The advantage of popular hashtags is that lots of people are searching for them, but the disadvantage is that there’s so much competition. You’re more likely to get noticed within a narrower niche by using smaller, less competitive hashtags.

Once you rise to popularity in a smaller hashtag, though, you’re more likely to climb up the feed in the larger hashtags. That’s why it’s a good idea to mix it up and use both kinds.

The more, the merrier

Don’t limit yourself to just one or two hashtags — each one exposes you to a different audience. Use as many hashtags as you can!

TikTok limits captions to only 100 characters. That means that you need to keep your captions short and sweet to fit as many hashtags as possible.

Follow trends and make sure the hashtags are current

#merrychristmas might be extremely popular in December, but there isn’t really a point of using it in February. Hashtag trends rise and fall, and it’s important to make sure the hashtags you’re using are still current.

Branded hashtags & hashtag challenges

Develop your own branded hashtags to help followers find you.

You can even launch a hashtag challenge: a competition where you challenge users to create content (like a dance or a song) and tag it with your branded hashtag. These challenges work so well on TikTok because they get users to inspire each other to create content.

Action Items:

1. Research hashtags in your niche and make a list.
2. Fit as many hashtags as you can into your captions.
3. Keep an eye on hashtag trends.
4. Consider launching a hashtag challenge.

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