Yes, July 4th is still a while away, but if you’re taking your social media marketing seriously, you should be scheduling your content well in advance. Besides, we could all use an opportunity to think about fireworks, BBQs, and pool parties, right?
If your business isn’t based in the USA, it’s still a good idea to acknowledge Independence Day for your American followers.
Here are some content ideas to post on Instagram – both feed and stories – in honor of the 4th of July.
1. Deck out your workspace in red, white, and blue
Decorate your office, studio, or workspace with red, white, and blue streamers, banners, and wall hangings. Capture the festive atmosphere in a video or photo. For stories, try experimenting with Boomerang or Layout. Add some text and fun GIFs, and you’re good to go.
2. Showcase a specialized July 4th product or project
Create something special for the 4th of July. Decorate a cake with stars and stripes, craft some patriotic jewelry, make a red, white, and blue edition of your custom-made quilts — whatever it is. Then, showcase the product or project creatively to your feed and/or stories.
Some DIY inspiration from crafter @amandakingloff (Note that carousel posts are a great format for showcasing step-by-step projects):
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Even when I’m not feeling very patriotic, I do love eating #popsicles and making some noise! These quick popsicle shakers made from cardboard gift boxes are a quick and fun way to get yourselves heard on #JulyFourth! 🎉 #makesomenoise #july4th #july4thcraft . How-to link in profile!
3. Post your favorite patriotic song
Use the music sticker for stories to post a segment of your favorite patriotic song. Don’t have access to the music sticker, or can’t find the song you want? No worries — you can use VideoBoost to create a video with the lyrics you want and add music to the background.
If you’re a musician, consider performing a cover, or even composing an original song in honor of Independence Day, and sharing the content to your feed and stories.
4. Poll your followers about their July 4th plans
One of the great things about Instagram Stories is how easy it is to encourage your followers to interact with you with very little effort. Use the poll, quiz, or question stickers to ask them about their plans for the 4th of July. Are they planning a BBQ? Watching fireworks? Spending the day with family and friends?
5. Share a historical tidbit
Find a historical fun fact about the 4th of July, the War of Independence, or the founding fathers — preferably one that ties into your business somehow.
Pro Tip: when sharing your selected fun fact to stories, summarize it succinctly. Keep in mind that your followers won’t have time to read too much text, so it shouldn’t be much longer than one sentence!
6. Make a 4th of July tutorial
Find a fun 4th of July craft or recipe, preferably one related to your business, and create a tutorial. Here’s a great Independence Day cooking tutorial from food brand @wildwayoflife:
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🇺🇸 Happy 4th of July! 🇺🇸 Recipe Time: Red, White, & Blueberry Grain-Free Cupcakes For the batter, mix: ⚬ 2 packets Wildway Blueberry Flax Hot Cereal ⚬ 2 eggs ⚬ 1/4 tsp baking soda ⚬ 4 Tbsp water Pour in a cupcake tin and bake at 350 degrees for 15 minutes. Top with strawberries, blueberries, and sprinkles to your heart's desire. 🇺🇸 Enjoy! . . . . . #happy4thofjuly #july4th #america #usa #landofthefree #homeofthebrave #USA #independenceday #july4threcipe #healthyrecipe #healthydessert #grainfree #glutenfree #paleo #patriotic #murica #noaddedsugar #happybirthdayamerica #recipe #recipevideo #partyintheusa #summer #fireworks #redwhiteandblue #americanflag #freedom #starsandstripes
Check out our post on How to Create a Tutorial with Instagram Stories to learn best practices for customizing your tutorial for Stories.
7. Launch a special 4th of July giveaway or sale
Offer a special discount or flash sale, or organize a contest or giveaway! Read our post on How to Run a Successful Instagram Giveaway to learn how and find some ideas.
Here’s some seasonal sale inspiration from online fashion boutique @thefrostedboutique:
8. Video your local fireworks show
Who doesn’t love fireworks? Take your smartphone with you to your local fireworks show and capture some good footage. Post your best video to your feed and share some 15-second clips to your Stories, wishing your followers a #happy4thofJuly.
9. Take a photo or slow-mo video of a flag
Is there a flag hanging somewhere near your office, studio, or home? Maybe you can hang one outside your door for this occasion. Get a good shot of it and share it to your feed and/or stories with a Happy Independence Day wish. If it’s blowing nicely in the wind, a slow-motion video of it waving will look particularly cool. Pro tip for stories: You can capture a great slow-mo video using SuperZoom!
10. Post a patriotic quote
Find a patriotic quote that speaks to you and share it with your audience — maybe alongside a photo of the author of the quote, or maybe simply using a red, white, and blue color scheme.
Quote inspiration from home decor small biz @hartandhess:
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Wishing you and yours a happy Fourth of July. May all families spend it together united in safety and love under the protection of our Constitution. – Matt & Sabrina⠀ .⠀ .⠀ .⠀ .⠀ .⠀ #july4th2018 #fourthofjuly2018 #independenceday2018 #unitedwestand #petermarshal #july4thquote #july4thquotes #fourthofjulyquotes #independencedayquotes #4thofjulyquote #2018
11. Red, white, and blue selfie
You can always dress up in red, white, and blue and post a photo of yourself! If you have additional staff at your business, consider posting a team photo with all of you wearing those colors, or waving American flags.
- Pick one or more of these ideas that sound like a good fit for your business.
- Plan ahead: if you’re planning to issue a specialized product or craft, or to post a graphic or video, start working on it ahead of time so it’s ready for July 4th.
- Add your favorite 4th of July Stories to your Highlights so people visiting your profile can check them out!